The World in Black & White: 11.13.2009

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"A Job With Perks"
Greensboro, NC - October 2009 (Click to embiggen)
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Image Is Everything #4: "Speed Rack"

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"Flavor Shots"
Tate Street Coffee House, Greensboro, NC - October 2009 (Click to Embiggen)

Image Is Everything Thursdays on Why? What Have You Heard?
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My World Tuesday #52: Waking Up Greensboro Since 1983

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"Tate Street Coffee House"
Greensboro, NC - October 2009 (Click to embiggen)

"Do the guys at Greensboro Daily Photo know about this?"
Greensboro, NC - October 2009 (Click to embiggen)

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Every morning I drink my coffee and I say, "Thank you Coffee". That's one of the several witticisms scattered around the Tate Street Coffee House on (wait for it) Tate Street in Greensboro, NC. Situated, as it is, practically on the campus of UNC Greensboro, it's not surprising that TSCH (as it's commonly known) has thrived in every economic environment for the last 26 years. This is about as far removed form the generic Caribuck chain coffee houses as you can possibly get, and the owners and staff understand a basic concept of marketing to a clientele largely composed of college students. Give them a good product, make it affordable on a student's allowance and don't make a career out of making a latte. And it doesn't hurt that the employees (the ones I've met at least) are friendly, smile a lot and -- most important -- know a little somethin-somethin about coffee. Because while the t-shirts and faux movie posters and atmosphere are all nice added touches, this isn't the Tate Street Movie Poster House or the Tate Street House of T-Shirts. There's Open Mic Jazz Night on Thursday night, which I look forward to attending at some point, but all they really needed to do to impress me was make a really good double-shot latte that I could get for two bucks and change without my beard growing visibly while I waited. With a business model like this, I'd expect TSCH to be waking up Greensboro for another 26 years and beyond. Whatever the economy comes to.

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