From the "Things That Make You Go WTF" Desk, there's an old saying that goes "When you find yourself in a hole, stop digging." I'd have to expand that to say "When someone calls you an idiot, don't quote them on the back cover of your book in bright yellow 18-point type". But then, I suppose when you depend on controversy and martyrdom to keep your 15 minutes going beyond the time limit you really have no pride left.
And if you were wondering who the genius responsible for the Double Rainbow Franchise was and how this beer truck got started down the hill... here he is Live with Jimmy Kimmel
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